Problem Statement
Young Students & Working adults feel the need to save their money especially to achieve their long-term goals, but they find it difficult to invest because lack off knowledge
Objectives & Goals
To help users improve their investing & Saving Habits
Allow them to save for both long and short-term goals
Provide knowledge and learning in an easy and structured way for users
Make Investing easy for beginners with recommendation and user friendly interface
Challenges
Gaining and maintaining the trust of first-time investors.
Educating users in a simple yet comprehensive manner
Keeping users engaged and ensuring they invest continuously.
Balancing the needs of both young students and working adults
Ensuring users feel safe while investing.
Product Users
Young students & working young professionals Age ranges from 18 to 30
Secondary Research
For research purpose I have go through some online article and blogs here are some insights what i have found
3% - Indian households actively invest in stocks.
70% - New investors prefer to consult with financial advisor.
75% - Indian adults do not adequately understand basic knowledge and financial concepts.
32% - Total Demat Accounts 11 cr but active around 3 cr
27% - Respondents understood basic financial products like mutual funds and insurance.
User Needs
Users need personalized, beginner-friendly investment recommendations that are easy to follow
Tools that allow users to invest according to both long-term and short-term financial goals
A simple, well-structured educational platform that explains the basics of investing
User Challenges
Young users may struggle with irregular income
Keeping users engaged and committed to investing can be difficult, especially for young
Many first-time investors may struggle with trusting the platform or its recommendations
A significant number of users may not have the foundational knowledge needed to make sound investment decisions
Features & Functionalities
Goal-Based Investing allow users to set financial goals, with recommended investments aligned to meet those goals.
Helps users automate monitoring of price changes, ensuring they don’t miss opportunities or risk potential losses due to price fluctuations.
A guide or community feature where users can share experiences, discuss strategies
